Methodology Inception Phase

Business Strategy
What do you want from your e-business initiative ? What is the benefit ? By starting on doing more research of the client's industry, competitive advantage and value proposition to their customers, we collaborate closely with our client to determine key business goals, objectives and requirements of the e-business initiative.

Technology
Sharing our knowledge and experience, we define the technical requirement needed, the platform architecture choices and do some comparison on them to come up with an overall platform architecture concept. The assessment of client's technical readiness is also an important factor to be analyzed.

Creative Solution
What are the design criteria and design characteristics to be incorporated into the web site ? These are very important aspects for the creative solution concept development and have to be integrated with client's existing brand and image.

Online Marketing
Market analysis for target audience, define marketing strategy for online presence, functional requirement and usability analysis.

Project Management
Every project has to have a solid project management team right from the beginning. We also need to evaluate projects scope and risk in order to develop the project proposal.