PT Summarecon Agung, a major real estate developer in Indonesia, would like to see whether there is a possibility to set up a profitable portal web site for Mal Kelapa Gading, its shopping center located in the heart of Kelapa Gading Permai. We are appointed by the top management team to do a feasibility study on this issue, which includes market research, financial analysis, and case study analysis.

• Study the possibility/feasibility to set up a profitable portal web site for Mal Kelapa Gading.
• Research the audience's response and needs to such website.